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     Varun Berry to take over as CEO of PepsiCo India Foods

New Delhi, Oct 25th 2010, The Economic Times

Varun Berry, a PepsiCo veteran of 17 years and PEC alumnus, will take over as CEO of its foods division in India, where the US foods and beverages major looks to add healthier foods to its portfolio and break open the low-priced snacks segment for itself.

Before this, Mr Berry was at PepsiCo Dubai and was the CEO of International Dairy & Juice, a joint venture between PepsiCo and Almarai to manufacture and market dairy products and juice in Middle East, Africa, the Indian sub-continent and South East Asia.

Mr Berry, in his late 40s, succeeds Frito-Lay’s former head Gautham Mukkavilli who has been relocated to the firm’s New York office.

Besides stepping up PepsiCo India’s portfolio transformation to healthier foods, Mr Berry’s immediate priority will be to counter stiff competition in the snacks category, which the US major has dominated in India for more than a decade.

Read more here


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